BIKE SATURDAYS is an ongoing, year-round promotion. It integrates health-enhancing choices into transportation policy that has the potential to save lives by reducing and preventing bicycle-motor-vehicle-related injury and deaths, improving environmental health while stimulating economic development, and ensuring access for everyone by removing the FEAR FACTOR of biking on city streets.  

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PART I: The Saturday Ride

• Not a race, or any form of competition

• Held weekly 

• The purpose is to familiarize trail systems, trail etiquette, and safety

• The target audience are those who own bikes but rarely ride them and are part of the majority who feel it's unsafe to ride city streets.

• Each ride is sponsored by a local business

• No fees to sponsor the ride, or to participate

• Sponsor own ride date can promote anyway desired
   

PART II: Bike, Walk, Bus to Work

Fewer than 4% of Americans walk or bike to work.

Here's how to change that.

INCENTIVES

• Any day an employee bikes or walks to work (school) points are awarded

• Points are converted to awards, prizes, and other incentives.​

• Points are tabulated monthly​​

  • Bike 15 points (doubled during the winter months)

  • Walk 10 points (doubled during the winter months)

  • Public Transportation 5 points

• Double points when participating in a BIKE SATURDAYS ride event

• STRAVA to keep them honest.

PART III: Merchant Incentives

Encourages residents and visitors to travel by bike and to patronize local businesses. Participating businesses place a special BIKE SATURDAYS decal in their storefront which lets customers know they are participating in the program and are offering discounts."

• No fees to participate

• Decals provided

• Discounts and other incentives at the discretion of the merchant